welcome to a New Era in American whiskey

Our Mission.

Celebrate the long history of Kentucky and redefine the bourbon experience.

In a time when the world moved at a slower pace, two whiskey connoisseurs, forged from the hearths of forgotten towns, embarked on a journey to create something extraordinary.

MEET THE TEAm

  • Zane Brammell

    Founder / Sales & Design
    zane@newerawhiskey.com

  • Matt Hobbs

    Founder / Sales
    matt@newerawhiskey.com

  • Charlie Curtz

    Compliance & Regulatory Management
    charlie@newerawhiskey.com

 FAQs

  • Founded by Matt Hobbs and Zane Brammell, N.E.W.S. is a celebration of tradition in American Whiskey and a consumer driven experience.

  • Located in the heart of downtown Lexington, our storefront provides a welcoming atmosphere for enthusiasts and newcomers alike, inviting all to explore the distinct flavors and craftsmanship of our curated offerings.

  • We aim to partner with premium retailers for out of state and distribute directly (in KY) to licensed retailers bars and restaurants, ensuring our select offerings are accessible to a broader audience.

  • Sign up for our newsletter below and connect with us on social media.

  • Please submit media requests to matt@newerawhiskey.com