welcome to a New Era in American whiskey
Our Mission.
Celebrate the long history of Kentucky and redefine the bourbon experience.
In a time when the world moved at a slower pace, two whiskey connoisseurs, forged from the hearths of forgotten towns, embarked on a journey to create something extraordinary.
MEET THE TEAm
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Zane Brammell
Founder / Sales & Design
zane@newerawhiskey.com -
Matt Hobbs
Founder / Sales
matt@newerawhiskey.com -
Charlie Curtz
Compliance & Regulatory Management
charlie@newerawhiskey.com
FAQs
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Founded by Matt Hobbs and Zane Brammell, N.E.W.S. is a celebration of tradition in American Whiskey and a consumer driven experience.
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Located in the heart of downtown Lexington, our storefront provides a welcoming atmosphere for enthusiasts and newcomers alike, inviting all to explore the distinct flavors and craftsmanship of our curated offerings.
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We aim to partner with premium retailers for out of state and distribute directly (in KY) to licensed retailers bars and restaurants, ensuring our select offerings are accessible to a broader audience.
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Reach out to selectabarrel@newerawhiskey.com to plan your single barrel experience.
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Sign up for our newsletter below and connect with us on social media.
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Please submit media requests to matt@newerawhiskey.com